EVERINA is a fashion brand that provides chic, ethical fashion while empowering artisans (especially in Indonesia) and influencing community. Our founder, Emelie was born-and-raised in Indonesia and passionate about people and building a fruitful community.
Growing up, during vacations or school-trips to lush islands of Indonesia (Sumatra, Bali and Sulawesi), Emelie was fascinated by artisan-crafts that was made to be meaningful and useful, in the first place. She saw that artisans use a mixture of materials and techniques; from cotton and ikat, teak wood and carving to rattan and weaving - and many more.
After moving to DC Metro area in 2003 then to California, she discovered love for Indonesian & artisan-made goods and fashion, and a huge potential it has to be useful for Americans. Together with Emelie's future-husband, Andy, Everina was established in Winter 2017.
Emelie believes that creative & hardworking artisans should be able to live a life of their dreams where they can support their family, develop their creativity & flourish. We believe our work is a ministry and has a purpose to be a blessing for the community around us - whether it is in America and outside.
- Provide fashionable and ethical fashion
- Bring accessories that were made in respect of people and the planet aka socially responsible
- Empower creative artisans to use their talents to the highest potential
- Enhance the quality of life of artisans around the world
- Expose creative and fashionable goods from all over the world, with a focus on Indonesia
Love + Empower + Creativity + Equality + Growth
How Do We Empower our Artisans
- We sourced our artisan-made goods fairly - from fair price, making sure the working conditions are healthy and safe and use non-toxic materials
- We partner with New York based non-profit organization, NEST, who actively engage in artisan programs to enhance the quality of life of creative artisans
- We are an incubator of Indonesian government trade development agency (www.itpcla.com). Together, committed in sharpening artisans skills, help them to thrive and promote Indonesia's best artisans goods